The chiefs of the UK’s biggest magazine publishers were talking with confidence at the 2015 PPA Festival – with signals that magazine brands will continue to move far beyond the printed page.
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In a move which has the potential to financially ruin the newspaper group, 70 celebrities and politicians are suing Trinity Mirror for having their phones hacked.
Powered by desktop ad-blocker Adblock Plus, the new Android browser will automatically block “annoying” adware, as it looks to speed up mobile browsing and save battery life.
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UKTV has reported record ratings, revenue and profit in 2014, driven by its continued investment in exclusive and original programming.
It might look like a counter-intuitive act, but the highest ‘pronking’ antelopes are the most successful – is the same true for advertisers,
To help estimate total campaign ROI and discover “inspirational” radio ads, the RAB has launched two apps for both advertisers and agencies.
As it looks to better connect advertisers with its brands’ online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.
In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.
The new app will support geo-targeted, in-stream and native advertising – but Trinity Mirror is still committed to print and wants to win the “going backwards” race.