Speaking at Mediatel’s Video Upfronts event on Wednesday, Nielsen revealed how understanding the human brain on a subconscious, granular level can help advertisers optimise video campaigns.
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Video Upfronts 2015 provided an update on the hybrid measurement system from BARB this week, with the body’s CEO admitting it was taking longer than he would like, but getting it right trumps doing it fast.
The Outdoor Media Centre (OMC), the industry body for the out-of-home media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its new chief executive.
“It’s a problem, but I don’t think we know how big a problem,” said the IAB’s director of data and industry programmes, Steve Chester, during the 2015 Video Upfronts conference on Wednesday.
A new survey conducted by Infectious Media reveals the main reasons why marketers are reluctant to increase programmatic ad spend, as well as the biggest advantages and opportunities that the technology presents.
Wednesday night saw the crème de la crème of popular musical talent take over ITV’s evening schedule as they descended upon London’s O2 arena for The Brit Awards 2015 (8pm).
Newsworks’ Shift 2015 – an annual gathering of publishers, advertisers and journalists – saw six senior newspaper bods take to the stage for a revealing debate on the power of the press in modern politics.
Last night saw Channel 4 attempt to justify its existence with a sprinkle of contrived controversy and challenging ‘debate’ with two shows taking a look at the issue of immigration and integration in modern Britain.
Programmatic advertising has the potential to be a game-changer for newsbrands, but there are some myths that need dispelling if it is to reach its true potential, says Dentsu Aegis’ CEO, Tracy De Groose.
Opening Shift 2015 today, Rufus Olins, CEO of Newsworks, did his best to reference a difficult week for newspapers in a realistic, and even positive, light.