Social proof has been shown to influence consumers in so many different circumstances that marketers should consider using it within their messaging, says ZenithOptimedia’s Richard Shotton.
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Tom Hosking, formerly of Turn, will lead the UK sales team to help drive advertising revenue across content brands AOL, The Huffington Post UK, Engadget and TechCrunch.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Six months after Channel 4 wrapped up its last ‘hilarious’ stab at police dramedy, last night saw the broadcaster tentatively return to familiar territory with a sharper and nastier take from the mind of Shameless’ Paul Abbot.
O2 confirms it will operate Weve as a wholly owned subsidiary, claiming it will be more “agile” with just one owner.
JCDecaux’s Glenn Iceton is the latest in a series of high profile appointments aimed at “resurrecting” Kinetic’s UK business in response to the evolving media landscape.
Despite the bank holiday Monday, yesterday’s TV schedule was mostly business as usual with just an old-school ‘sporting’ tournament and a sombre remembrance giving some reprieve from the usual start-of-week soaps, news and docs.
Charlotte Sayer, former account manager for Metro, has been promoted to head of content sponsorship as the company looks to maximise revenue opportunities across its platforms.
Can you even begin to guess what GYPO, TWD, KPC and IPN actually mean? John Sutherland, professor emeritus of modern English literature at University College London has tried to shed academic light on how teens communicate.
The vast majority of Channel 5’s existing 100-strong sales force will lose their jobs when the business is integrated into Sky Media from 1 June.