Lumen Research and TVision’s latest report found the traditional festive formula is no longer effective in grabbing attention and advised brands to lean into unique iconography and music.
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The figure is 1.4 percentage points ahead of previous forecast, driven predominately by search, social and online display. Cinema and digital audio also had a big Q1.
BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
Partnership between parents Adwanted and Bluestripe includes New Digital Age becoming a media partner at Adwanted events.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
| Maria Iu
Disney+ had the highest share of new subscriptions in Q2.
Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.
Omnicom reported steady results, demonstrating a strong market position ahead of the deal.
| Maria Iu
IPA study also found that a considerable proportion plan to take a break from social media.