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Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.

The purchase strengthens Adwanted’s data division.

Heineken’s Sarah Prentice, Initiative’s Rachel Coffey and NatWest’s Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.

The retailer turned to social media humour to boost awareness of its repairs offering.

The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.

Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.

One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.

The publisher’s client chief on the value of premium content, the delicate art of negotiation and his commitment on snow days.

Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.

Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.