More Industry News articles

New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.

As well as bragging rights, winners will also receive excellent prizes generously donated by Isba, the AA and the IPA.

During a speech on Thursday, Alex Mahon called for urgent industry action and new regulation to ensure young consumers can find quality news on social media platforms.

The cross-media measurement solution, currently in beta, has issued three requests for proposals to review core elements of its methodology.

Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.

Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of “less competitive areas” to “super-size” the gift of sport.

Prototypes will be built by Kantar and RSMB alongside Sopra Steria, while return-path data from Sky boxes and CTV sets with HbbTV software will be incorporated into the new service.

The latest AA/Warc Expenditure Report found strong overall growth in the UK ad market, but TV notably suffered a decline despite growth in BVOD.

The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.

The latest Kantar Entertainment on Demand report found that Amazon Prime Video had the highest share of new paying subscribers during Q4.