The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.
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The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.
Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.
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Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
The new targets are based on All In’s 2023 census data and add to the existing eight-point action plan.
Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
The global podcast platform recorded 23% organic growth in Q1.
New features include full image and text generation, among other updates to Meta’s Advantage+ products.