Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research.
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Kara Osborne also cites “trust and belonging” as key issues.
Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.
Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.
The proportion of women in C-suite positions has marginally increased, alongside a small reduction in the gender pay gap, according to new IPA figures.
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
The move continues the digital-first media agency’s acquisition spree in recent years and expands its APAC footprint.
Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.
Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.
Jolt Digital founder and CEO Sebastien Lepez discusses a new initiative to turn job cuts into a positive opportunity for skilled media workers.