Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.
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The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.
Sports viewership grew six percentage points quarter on quarter, while ad-supported streaming services received an 8% bump in subscription in part thanks to interest in the Olympics.
Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.
| Maria Iu
The UK audio sales chief on memorable jingles and ads, the rise in podcasts and finding the “why” in what we we do.
It recognises organisations that demonstrate a commitment to fostering positive mental health and wellbeing for staff.
The survey of 80,000 Brits aims to track demographics, media behaviours, subscriptions (including SVOD ad tiers), product preferences and more.
Analysis: Together with the launch of a Trustmark, Barb appears to be reinforcing its status as a joint industry currency amid accusations that online platforms continue to ‘mark their own homework’.
The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.
Six members of The Future 100 Club discuss what courage means to them and how it can improve and future-proof the industry at large.