TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.
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The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
| Maria Iu
The move seeks to minimise fraud by ensuring ads are being seen by real people.
The sales house has released a whitepaper to break down “effectiveness barriers” between advertisers and cinema.
Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets.
The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.