The latest IPA Bellwether report found that a net 3.6% of businesses reported a rise in marketing budgets in Q3, but main media budgets stayed flat amid a pullback in audio and OOH.

Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.

Rajar’s Audio Time report found increased popularity of audio and how the medium has integrated into daily habits.

Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.

2025 is a breakthrough summer for women’s sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.

The figure is 1.4 percentage points ahead of previous forecast, driven predominately by search, social and online display. Cinema and digital audio also had a big Q1.

New research on a consumer segment, which the company has dubbed “Gen Uber”, looks at digital behaviours, purchase preferences and advertising engagement.

The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.

Brands must earn Gen Alpha’s attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.

A new white paper highlights the rise in podcasts as well as the opportunities in new formats and advertising.