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CMOs on what makes publisher partnerships work: ‘Great partners push back’

CMOs on what makes publisher partnerships work: ‘Great partners push back’

14 Oct 2025 | Jack Benjamin

As publishers seek more direct revenue, CMOs shared what drives success in brand partnerships in a new report from World Media Group.

Pamco debuts new readership methodology in partnership with Barb
Pamco debuts new readership methodology in partnership with Barb
01 Oct 2025 | Jack Benjamin
PPA asks CMA to require greater transparency of Google’s AI search features
PPA asks CMA to require greater transparency of Google’s AI search features
15 Aug 2025 | Jack Benjamin
Good Housekeeping MD: ‘The language of the internet is video’
Good Housekeeping MD: ‘The language of the internet is video’
10 Jul 2025 | Jack Benjamin
Government passes data bill without AI copyright amendment
Government passes data bill without AI copyright amendment
12 Jun 2025 | Maria Iu
ABC adopts new ‘streamlined’ standards to reflect publishing’s digital shift
ABC adopts new ‘streamlined’ standards to reflect publishing’s digital shift
05 Jun 2025 | Jack Benjamin

‘Death of the website’: Publishers wrestle with the need to reinvent in AI era

07 May 2025 | Jack Benjamin

New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.

UK adspend up by double digits in 2024

30 Apr 2025 | Maria Iu

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

Who will win the AI/publisher copyright fight? With PPA’s Sajeeda Merali

31 Mar 2025 | Jack Benjamin

The PPA CEO breaks down the arguments for and against maintaining strong copyright protections for publishers and artists, and explains what is at stake for a magazine industry already in a state of digital transition.

News brand and magazine monthly reach shows marginal dip

26 Mar 2025 | Jack Benjamin

Pamco’s latest report suggested resilience in publisher brands’ total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.

Consumer ABCs 2024: 5 key takeaways

18 Feb 2025 | Jack Benjamin

Total magazine circulations fell again last year as consumer and special interest titles face challenges in retaining subscribers amid a transition to digital. But bright spots remain for some current affairs and fashion publications.

The Media Leader Club to bring together industry’s most influential minds

24 Jan 2025 | The Media Leader Staff

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.

The Fishbowl: Christina Hawley, Immediate Media

22 Jan 2025 | Maria Iu

The publisher commercial chief on recognising potential, timeless musical pursuits and the importance of continuous learning.

Future returns to organic growth amid revenue diversification strategy

05 Dec 2024 | Jack Benjamin

Outgoing CEO Jon Steinberg highlighted the return to growth as an encouraging sign that Future’s growth acceleration strategy is beginning to pay off.

The Fishbowl: Ben Chesters, Hearst

27 Nov 2024 | Maria Iu

The publisher’s client chief on the value of premium content, the delicate art of negotiation and his commitment on snow days.

More radical media proposals are needed in a new geopolitical landscape

13 Nov 2024 | Raymond Snoddy

With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?

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