Why are the likes of McDonald’s and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
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The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
Dino Myers-Lamptey, chief strategy officer at the7stars, has been poached by MullenLowe Mediahub UK to take up the role of managing director.
The B2B audience has drastically shifted in recent years, writes Katy Halewood. Here’s how marketers can keep pace.
Talon founders and former managing partners Frank Bryant and James Copley have this week been promoted to managing directors – alongside a host of further promotions and new hires.
Dominic Mills wonders if clients and agencies will begin to factor in Trust Quotient scores when deciding where to place their ads. Plus: An idiot’s guide to the Havas/Vivendi deal.
Vincent Bolloré, the billionaire chairman of French media company Vivendi, has announced his intention to buy a 60 per cent stake in advertising group Havas from his own holding company.
The debate about online ad regulation was raised again this week – this time by the Times journalist who exposed how brands were inadvertently ‘funding terror’ through extremist YouTube videos.
As MacKenzie leaves the Sun, does this signal an end to the excessively rude in popular British journalism – or is Murdoch simply having a clean-up ahead of Ofcom’s decision on 21st Century Fox’s Sky bid? By Raymond Snoddy.