More Media Business articles

Following a successful pilot phase, Sky Media said it is ready to develop the Sky Audio Visual Exchange – bringing programmatic TV to the UK for the first time.

It would be in everyone’s interests if 2017 turns out to be the year when the multi-billion pound social networks genuinely tackle everything from hate news, fake news and dodgy digital advertising, writes Raymond Snoddy.

The media research community met this week to ask what role it should play to overcome some of the biggest challenges facing the industry. This is what Facebook, Kantar, Stack I/O and a host of senior researchers had to say.

Making sense of the enormous – and growing – puzzle of data that media researchers now regularly face has become such a difficult task that the only way to view it is not so much by ‘taking a step back’, but flying high above it.

Speaking at the Future of Media Research conference, comScore’s Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising – and can research quantify it?

The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.

Forget fake news, it’s fake ads the media industry might want to start worrying about – and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian’s Hamish Nicklin.

The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.

As the world marks International Women’s Day, Jana Eisenstein sets out the challenges facing women and other diverse members of the media workforce – and why businesses must pay attention.

At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.