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2025 in audio: Audio’s ROI moment and the vodcast boom

2025 in audio: Audio’s ROI moment and the vodcast boom

18 Dec 2025 | Ellie Hammonds

The Media Leader summarises three key themes from the past year in the audio space.

The Brief – Thursday 18 December – WBD rebuffs Paramount’s hostile bid, Instagram launches TV app, iHeartMedia and Netflix strike a deal
The Brief – Thursday 18 December – WBD rebuffs Paramount’s hostile bid, Instagram launches TV app, iHeartMedia and Netflix strike a deal
18 Dec 2025 | Ellie Hammonds
2025 in review: TV barks back amid consolidation — but will it bite?
2025 in review: TV barks back amid consolidation — but will it bite?
17 Dec 2025 | Jack Benjamin
Our most-read stories of 2025
Our most-read stories of 2025
15 Dec 2025 | The Media Leader Staff
M&A today’s hot topic, tomorrow’s winning strategy
M&A today’s hot topic, tomorrow’s winning strategy
09 Dec 2025 | Ellie Hammonds
The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society
The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society
09 Dec 2025 | Ellie Hammonds

‘A seismic shift’: Netflix’s deal to acquire Warner Bros will remake the entertainment industry

05 Dec 2025 | Jack Benjamin

The transaction, valued at $82.7bn (including debt) is expected to close by Q3 2026, after Warner Bros Discovery carves out its linear TV businesses into a new company, Discovery Global.

The Brief – Thursday 4 December – Global ad spend forecast, WPP demoted from FTSE 100, the Economists revenue grew and more

04 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more

03 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

The Brief – Thursday 27 November – BBC censorship, Meta ad fraud, WPP campus and WB Discovery bids

27 Nov 2025 | James Longhurst

The Media Leader’s daily round-up of news for Thursday 27 November 2025.

Netflix’s ad tier reaches 190m monthly active viewers

05 Nov 2025 | Jack Benjamin

The streaming giant’s EMEA ads VP sat down with The Media Leader to discuss three years of ads on Netflix, and what is coming next.

Netflix and Spotify form video podcast partnership as concept of ‘podcast shows’ grows

23 Oct 2025 | Ellie Hammonds

The partnership features as part of a trend of supercharging a video-first approach in podcasting.

Premium media must do ‘better job’ of differentiating itself from social platforms

15 Sep 2025 | Maria Iu

Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.

Competitor streamers are piling into Amazon DSP

11 Sep 2025 | Jack Benjamin

Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.

UK uptake of ad-supported streaming to surpass ad-free options by 2026

24 Jul 2025 | Maria Iu

Disney+ had the highest share of new subscriptions in Q2.

Netflix’s ad revenue is up — but by how much?

18 Jul 2025 | Jack Benjamin

Analysis: Netflix reported better-than-expected revenue growth in Q2, but a lack of transparency over its ad revenue and subscriber numbers give an unclear picture of business performance.

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