More than 8 million people watched Austrian skydiver Felix Baumgartner’s record-breaking jump live on YouTube, setting a new live-streaming height for the service.Users from around the world flocked to various devices to watch the historic event on the site, highlighting the change in which consumers view live events.The streaming kicked off at 7:08pm (UK time)… Continue reading Baumgartner’s record breaking skydive also sets a new height for YouTube
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A study from IMS Research has revealed that there were 693 billion ad-funded video streams in 2011, with this short-form content making up the overwhelming majority of the OTT video market.
John Carroll, senior director at Ipsos MediaCT and chairman of the Media Research Group (MRG) previews some of the topics that will be hotly debated at this year’s MRG conference.
Award winning creative technologist, Richard Kastelein, on the future of brand delivery on TV.
Netflix, the video streaming service, launched in Sweden today after casting doubts in August about the company’s future in Europe.It had originally announced plans to launch in Sweden, Norway, Denmark and Finland by the end of 2012 but subsequently stated that making their US venture profitable again was an over-riding priority. This resulted in the… Continue reading Netflix continues European expansion
The weekend saw a topsy turvy chain of events leading to EastEnders securing Friday night, Strictly beating The X Factor on Saturday and The X Factor beating Strictly on Sunday.
Abba Newbery, director of advertising strategy at News International, ponders whether 2013 will eventually be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets. Every year (for at least the few I can remember) seems to have… Continue reading Augmented reality exciting for publishers and advertisers
MediaTel’s ‘Electronic Trading Debate’ heard about developments with advertsing systems for broadcast media but wanted to know what stage the national press had reached in developing more efficient workflows.
MediaTel’s ‘Electronic Trading Debate’ held on Thursday 11 October opened by considering what had happened in the last 12 months since MediaTel had held a similar event called ‘Why aren’t we all trading electronically?’
The overall national daily newspaper market was down 8.7% year on year for September – 825,000 less copies circulated. Compared to last month the latest data shows a 1.6% drop or 144,000 copies shed.