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The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.

Halliday will become the UK group’s first programmatic director.

Adjusted revenue of €195.1m was driven by double-digit growth across all three business segments.

The fringe event during The Future of TV Advertising Global will bring a new audience and “unusual suspects”.

However, CEO Dame Carolyn McCall has warned of job losses.

Full report available at: Media Landscape > Revenue and Forecasts > Forecasts

The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.

Join us on 12 September as we find ways to create effective and engaging advertising, through smart thinking from specialists, and develop a better ad industry for today and tomorrow.

In recent years, we have become addicted to the blue pill of certainty. But there is a cure: human ingenuity. We need not fear progress and change and the unpredictable.

Reporters Jack Benjamin and Ella Sagar look at stories including Google’s volte-face on cookie deprecation, latest earnings and an odd match in Teads and Outbrain.