Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what’s next.
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Box office in the UK and Ireland reached £103.3m, the highest monthly total since December 2023, but still paled in comparison to July 2023’s Barbenheimer phenomenon.
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Great advertising builds great brands, but not all great brands build great advertising. That’s why advertisers need both attention and brand lift to understand the effectiveness of their ads.
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The merged entity will bring together 20,000 direct advertisers spanning more than 50 markets, according to the companies.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
Is innovation in our DNA or is it a learned behaviour? Actually, we need to possess a burning desire to innovate but we also need to be present in an environment where innovation can flourish.
The latest quarterly Rajar figures are out and commercial radio broadcasters have reacted with jubilance over continued growth.