In advance of Earth Day, Good-Loop’s Hannah Williams examines what is holding up decisive progress on decarbonising the digital advertising ecosystem.
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Global over-the-top (internet media) revenue for TV episodes and movies are forecast to reach $235bn by 2028 — a 53% increase compared to last year.
In brief: Sky Mobile will sponsor the 16th series of ITV’s talent show Britain’s Got Talent, slated to return tomorrow (15 April).
The creation of the task force follows Italy’s decision to ban ChatGPT earlier this month.
In brief: Pet insurance provider, ManyPets, will sponsor Channel 5 genre strand known as “Animal Tales” from 14 April 2023.
In brief: Steve Hatch, former VP for Europe at Meta, will join YouGov as CEO in August.
IP and device graph matching underpin many CTV measurement solutions but are preventing CTV from achieving its full advertising potential, writes the CEO & co-founder of ViewersLogic
As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
Max will combine the offerings on HBO Max and Discovery+, with three price tiers for users to choose from.
Starbucks UK has taken over the full tunnel between Kings Cross St Pancras underground and international station with iced coffee sights, smells and sounds.