The not-for-profit industry body that measures direct mail has released a new analysis in partnership with the Data and Marketing Association that proves the value of “Super Touchpoint planning”, a framework that aims to help media planners identify “the most valuable contact points” for their campaigns.
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Ozone engagement data from the past three FIFA World Cups unearths a trio of brand insights for a summer of sport.
The initiative, founded in 2024, convened neurodivergent leaders this week to discuss how the media and advertising industries can benefit by being more inclusive of neurodivergence.
Dom Mernock, director at specialist marketing agency Engage, explores the world of sport marketing and how an evolving approach is the only way to truly ensure meaningful fan engagement.
If ex-Google man Matt Brittin becomes the BBC’s next director-general, he’ll be the first in more than 80 years to run the Corporation without any experience of journalism, broadcasting, or programme-making.
Across a four year period, Clean Creatives analysed paid advertisements across different platforms and communications tracking a shifting narrative in fossil fuel campaigns, with findings suggesting a new era of “gaslighting.”
Welcome to the Brief, The Media Leader’s round-up of media news.
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.
The startup will help brands and their agencies identify which interactive experiences drive online purchases, rather than merely impressions.
Aviva’s Stuart McDonald from the ISBA Media Leaders group discusses how the next generation of internal marketing teams will not be defined by how much they produce, but by how effectively they bring it all together.