Signals promising to optimise creative are mostly noise, and anyone who tells you otherwise is selling snake oil. You’re being pitched a flywheel, but you’re being sold a hamster wheel, says CreativeX’s Paul Brown.
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The latest Digital Publishers’ Revenue Index Report found that total digital publishing revenues grew for the fourth consecutive quarter in Q4 2025, even as this growth was captured by a minority of titles.
Welcome to the Brief, The Media Leader’s round-up of media news
The boardroom battle is not about whether marketing creates value. It’s about whether or not you can prove it alongside every other investment competing for capital, writes The Kite Factory’s managing partner.
Following Tony Gallagher’s claim that The Times has enough paying subscribers to fund a 700-strong newsroom, Ray Snoddy checks in on how the paywall monetisation model is faring across the newspaper industry.
The MPG was born out of the Advertising: Who Cares? initiative and will sit alongside the non-profit Account Planning Group (APG).
“Who would have thought television is a CRM channel?” asks Sam Taylor at Lloyds Bank. His team proved that it is. Watch this interview for the details.
The retail media effort, which aims to “bring brand storytelling to high-intent shopping moments,” attracted early partners Diageo and PepsiCo.
Social media’s addictiveness has been proven in a US courtroom. It’s time to stop funding these destructive platforms, says Bauer’s Simon Kilby.
The brand safety debate is the industry’s equivalent of arguing about which cigarettes are safer.