According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.
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The 2026 IAB Europe State of Readiness report reveals a sector redefining sustainability to include social impacts for the first time, as concerns over AI content ingestion surge.
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Analysis by agency intelligence providers Agency by Agency has shown women occupy 57% of the lowest-paid roles highlighting entrenched barriers to progress and equality.
Paramount’s merger with Warner Bros Discovery (WBD) would create a combined entity with net debt of $79bn and net leverage of 6.5x. To make the business sustainable, it will need to massively reduce costs, likely requiring content cuts.
Super Bowl ad spots are one of vanishingly few moments when an advertiser can still reach everyone, everywhere, all at once. The messaging was from a different era too, writes Chris Herbert-Lo.
Audience measurement surveys have endured even as data volumes have exploded, writes Ipsos.