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Advertising that significantly increases brand trust is highly effective at driving business growth and brand uplifts.

From dynamic creative optimisation to content diversification and AI, the year ahead  in audio looks set to be a memorable one. 

As YouTube blurs the line between platform and broadcaster, Google’s real priority becomes easier to spot.

Welcome to the Brief, The Media Leader’s round-up of media news.

Chief commercial officer of Channel 4, Rak Patel discussed the roll out of Channel 4’s, ITV’s and Sky’s joint ad marketplace.

At The Year Ahead event in London earlier this month, The Media Leader’s content director James Longhurst and senior reporter Jack Benjamin parsed through the key themes of 2025 and open questions for 2026, with input from industry leaders.

The group, convened by non-profit Inside track, has released a memo warning that the industry is failing in its moral duty to society by funding hate, paying lip service to sustainability, and rolling over in the face of anti-DEI rhetoric.

Our collective intent this year should be to turn up the dial on mental wellness support, says NABS CEO, Sue Todd. 

Couponing remains one of the few compliant ways for brands to put LHF products directly in front of consumers in 2026. What happens now that the secret’s out?

Consistency has always mattered on social platforms. On TikTok, it has tipped into something closer to rigidity, says Jungle Creations’ Lauren Kirkland.