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Stories that puncture stereotypes and drive creativity will matter greatly in 2026, says Nicola Kemp.

Marketing leaders Richard Brooke (Unilever), Simon Patilinet (PepsiCo), and Alison Keith (ex-Kraft Heinz) spoke to Justin Lebbon at the Future of TV Advertising Global about how they consider TV in an era of increased spend with platforms.

The real danger of AI isn’t job loss. It’s what disappears when judgment, dissent and cultural texture are treated as inefficiencies to be engineered away.

Welcome to the Brief, The Media Leader’s round-up of media news.

Entertainment marketing should return to a more patient approach: bespoke content experiences designed for specific places, scenes, and sensibilities, says James Kirkham.

Allwyn’s global media director will leave the multi-national lottery operator in March for new role.

Welcome to the Brief, The Media Leader’s round-up of media news.

At this year’s CES, WPP, Omnicom, Stagwell, Reddit, Disney, Havas, NBCUniversal and Yahoo unveiled new AI features aimed at making marketing easier and more efficient.

Several experts in TV joined The Media Leader Studios to discuss what trends we can expect to see in 2026 and beyond.

Micromanagement is a known driver of stress. It’s time for an alternative audience-first leadership approach, says dentsu’s Mike Florence.