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A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.

The industry needs people who can think holistically, move fluently between data and culture, and bring a point of view. In the final part of this mini series, find out what else the future planner needs.  

Those fear-inducing public-service ads don’t work as well as we thought they did. Instead, invite people to believe.

TikTok may soon have a new US owner after a ‘framework of a deal’ between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.

The broadcaster has followed in Channel 4’s footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.

Rajar’s Audio Time report found increased popularity of audio and how the medium has integrated into daily habits.

Owner Jenny Biggam reflects on how the agency grew from a small, offline-only outfit to the UK’s largest indie over two disruptive decades.

Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.

Having escaped the latest Cabinet cull, the culture secretary has sprung to life with concerns over Nigel Farage’s GB News gig. It’s time for Nandy to intervene urgently. 

Meanwhile, YouTube remained top in Beano Brain’s 100 Coolest Brands for 2025.