The guidance includes advice for marketers on strategic considerations, transparency requirements to help validate value and effectiveness of proprietary media, contractual terms, and internal governance structures in relation to the practice.
Showing 381-390 of 62,928
More Newsline articles
The new agent, called “Audion AI” is the first AI solution designed to deliver outcome-driven audio advertising campaigns.
The deal to take over The Telegraph has been referred to the regulators to ensure sufficient plurality of views in news media and plurality of persons at the helm. Both interesting ideals, explains Ray Snoddy.
The ISBA Media Leaders group kicks off its monthly column with an introduction by Bobi Carley on the key themes to expect.
Welcome to the Brief, The Media Leader’s round-up of media news.
Consumer magazines generally registered strong digital growth from low bases in 2025 while print circulations almost universally declined, creating a mixed picture for a magazine industry in flux.
Two volunteers who have been raising money for NABS talk to the charity’s Louise Scodie about their fundraising efforts.
Brands need to stop fighting to be noticed and start fighting to be remembered, says JOAN London’s executive creative director.
Welcome to the Brief, The Media Leader’s round-up of media news.
The Young Leaders propose four practical actions to drive awareness and to build sustainability into core of business operations.