Sky Media’s digital ad and transformation chiefs discuss changing sports viewing habits and how the new Sports Marketplace is helping to democratise live sport for smaller advertisers.
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AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.
To achieve the next phase of growth, retail media networks must move beyond being a trading desk and become true media owners. This requires a change in operating model.
A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.
The first half of the year fell 0.2% while Q2 saw a decline of 1.2%.
The media owner has donated £100k of DOOH space for the Designs4Change competition.
We are missing an opportunity to create work that truly appeals to the flesh and bones and beating hearts of the human.
Video is becoming more integrated into the podcasting landscape and is bringing new opportunities for brands.
| Maria Iu
The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.
The tie-up aims to improve audience targeting for media buyers by integrating Experian’s household consumer insights into FreeWheel’s tech stack.