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Welcome to the Brief, The Media Leader’s round-up of media news.

Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.

Tech firms have been told by the online safety regulator major sites and apps must enforce minimum age rules with highly effective age checks following continued failings of keeping under-13s safe online.

When integration moves from a buzzword to a lived experience, it makes the work more exciting, more rewarding, and ultimately, more impactful. Caroline Manning shares the secrets of integrated success. 

Sporting moments create opportunities for mobile live stats, tailored offers, or loyalty rewards, rather than interrupting the flow of the game, says Digital Turbine’s chief business officer. 

Welcome to the Brief, The Media Leader’s round-up of media news.

Baxter, previously Barb’s COO, succeeds Justin Sampson, who will leave the JIC in September.

Radiocentre commissioned research agency, More in Common, for analysis which showed the proposal of advertising alongside the licence fee for the BBC is deeply unpopular with the public.

Omdia’s Maria Rua Aguete and Max Signorelli told attendees at the Connected TV World Summit that we are ‘now in a new partnerships era’, but that broadcasters should exercise care in who they partner with.

The Advertising Association’s AI Taskforce has mapped the current reality of AI deployment in advertising, identified the skills needed, and developed practical frameworks to build them.