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Oliver Yonchev, founder of Cocreatd, argues that AI can be creative. What does this mean for brands and agencies?

LLMs build trust and relevance by citing external sources. Every high‑authority site you do not yet occupy is an invitation to shape how LLMs perceive your brand. 

A journalist trainee could probably pick out the identities of the newspapers simply from their headlines. But have they all painted too rosy a picture of the prospects of a deal?

Nando’s is the inaugural UK sponsor for the format, which aims to provide another lower-funnel option for advertisers looking to drive foot traffic to stores.

The campaign marking Pride 2025 has already appeared in 11 other cities.

Nabs’ Annabel McCaffrey will join the podcast next month to answer questions about how to handle an uncertain job market amid widespread redundancies.

Seeing yourself reflected in your workplace and your industry helps build self-esteem, confidence and a sense of belonging — all essential for good mental health.

Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?

The move intends to bring together key industry events, research and opportunities for brands and creators.

Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.