Tom Laranjo speaks to The Media Leader about why Serviceplan Group restructured its agencies under the House of Communications banner, and his plans for the new entity.
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Welcome to the Brief, The Media Leader’s round-up of media news.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Steve King, ex-CEO of Publicis Media discussed what he believes incoming talent to the industry should be focusing on.
As more people are discovering Reddit through citations in AI-generated search, does adland truly have the right mindset to create for this vastly different social channel?
The industry trade body has created a thought-leadership platform to help ad agencies navigate practical AI deployment.
The CEO of the Digital Place Based Advertising Association reports on a week in Las Vegas, navigating the potential for DOOH in an increasingly AI-driven landscape.
What does a young Beckham have in common with a young Windsor? Both are content to vent their rage in public to the detriment of future happiness.
Analysis: The concept of podcast “shows” is continuing to accelerate with the UK’s largest independent podcast producer, Goalhanger reaching 250k subscribers and Netflix announcing its own exclusive video podcast.
Analysis: OpenAI has taken on a huge amount of debt to make its AI future a potential reality. An advertising model is needed to drive increased revenue, but are advertisers interested?