ITV’s Peston and Sky’s Sunday Morning were found to under-represent Lib Dems, Greens, Reform, Plaid Cymru and SNP relative to their vote share and current polling.
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In part one of a three-part series, Initiative’s Caroline Manning explores how the role of media planners has grown to encompass more consultative work.
The decision by a US district judge has sparked debate around whether enforced remedies will go far enough in tackling Google’s search monopoly and the implications for the wider digital ad ecosystem.
The move comes as Ozone plans a significant expansion into the US market: the publishing collective is currently in the contracting and onboarding stages of adding nearly 20 US publishers to its alliance.
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Global press must not succumb to fear of repetition on the horrors in the Strip.
The German football league’s recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.
New shoppable formats and audience-based creative tailoring options hope to attract ad investment for Amazon’s increasing sports coverage.
Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.