Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.
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Deep AI integration and the coming together of buy-side and sell-side will cure many advertiser and publisher headaches without sacrificing sophistication, says PubMatic’s chief revenue officer.
AI hasn’t just changed how people search. It has changed what people expect from a corporate website, as smartclip explains.
The co-founder of Limelight sets out a practical way to choose a programmatic partner – one that helps you curate quality supply, prove value to buyers, and adapt as identity, channels, and measurement keep shifting.
Welcome to the Brief, The Media Leader’s round-up of media news.
Advertisers from across the automotive, financial services, lifestyle and travel sectors have been drawn to the platform keen to capitalise on the championship.
Working through these steps will not be easy and will be vigorously opposed by AI businesses, which will claim this is an attempt to stifle innovation. But this approach isn’t anti-AI, it’s anti-theft, says the co-founder of the Movement for an Open Web.
Outsmart, the trade body for the OOH advertising industry has announced that OOH revenue for year-end 2025 saw growth of 2.6% year-on-year with total revenues of £1.4bn.
AI is reshaping how brands are discovered, ranked and recommended. If agencies design for algorithms before audiences, they risk diminishing the very influence they claim to sell.