UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.
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Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.
Nielsen has expanded deduplication of CTV audiences to include new smart TV models.
It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?
The first brands to advertise on the new Elizabeth line will be Google, MoneySuperMarket, Reed.co.uk, Sage, and Schweppes.
Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.
Tangas originally joined dentsu ANZ as chief commercial officer before her promotion to ANZ CEO in 2019.
Unilever and Mediacom discuss what media leaders can do in the fight against climate change
Heineken and dentsu x discuss how to make every pound of media spend drive more growth and impact
Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.