There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?
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The British Red Cross has chosen Havas Media UK to handle its UK media planning and buying after a competitive pitch.
Lerman joined Kepler in 2014 to lead its client solutions group and was promoted to co-president of Kepler US in 2019.
The multitude of similar reports begs the question: do we need this many forecasts? And if so, what is the best way to release them?
In the latest of this digital media planning series, we’re going to examine testing.
TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?
The potency and potential of the discipline has been diminished and diluted by malpractice.
The number of adults “coping” on their current salary has fallen to below two-thirds this year compared to pre-lockdown in 2020, new data shows.