The IPA has awarded six New Year Honours in recognition of “outstanding service to the industry.”
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Heinz and Channel 4 are launching a short-form social-first comedy series to promote its plant-based products.
It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.
The leaders of Havas Media Group, UM, Omnicom Media Group UK and MediaCom UK are all in contention.
How much risk is really involved for brands and influencers when a platform’s owners can pull the plug on their accounts overnight?
Somethin’ Else, part of Sony Music Entertainment, has appointed a new head of branded podcasts.
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
Week in Media: We’re being promised another big year of recovery but this should not blind us to the forces of disruption, writes the editor.
Partner content: As the convergence of TV and digital continues, programmatic trading is poised to become widely available across the TV landscape.