How much risk is really involved for brands and influencers when a platform’s owners can pull the plug on their accounts overnight?
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Somethin’ Else, part of Sony Music Entertainment, has appointed a new head of branded podcasts.
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
Week in Media: We’re being promised another big year of recovery but this should not blind us to the forces of disruption, writes the editor.
Partner content: As the convergence of TV and digital continues, programmatic trading is poised to become widely available across the TV landscape.
It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.
Can Apple keep this growth going through media? Mediatel News asked agency leaders what they thought.
The luxury fashion brand organised pitches around family schedules and used more than one intermediary while reviewing its media account.
UK media must resolve to innovate more and find better ways to reach audiences, writes Raymond Snoddy.