Grey revenue is still very much the norm and unless advertisers are willing to seek meaningful change, chances are that the inertia will remain ongoing for years to come.
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The final shortlist for Mediatel Media Research Awards has been revealed and features a wide range of businesses that are pushing the limits of media research.
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Ray Snoddy casts his pen over the media coverage and events of the past 12 months as he assesses progress, change and what’s to come
From break-out social platforms and measurement to hybrid working, media has gone through many changes while recovering from the pandemic