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For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.

The All England Club is bringing an immersive experience of Wimbledon to tennis fans in Westfield with Vodafone and Ocean Outdoor.

Channel 4 has launched a multimedia campaign celebrating 83 regional Pride events around the UK.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Digital Cinema Media, the UK’s largest cinema ad sales company, has hired Michael Bensley as head of client.

As traditional digital advertising becomes more difficult to execute effectively, branded content offers a powerful avenue for brands to reach audiences through trusted publishers.

Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.

The rebrand will reflect the social enterprise’s different sub-brands.

Journalists are under pressure to write stories that take a clear stance or ‘side’ on a topic. This is making news fatigue worse. 

Almost 40% of all new US hires in 2021 were Black, Indigenous, LatinX, or Asian American.