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It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

Can Apple keep this growth going through media? Mediatel News asked agency leaders what they thought.

The luxury fashion brand organised pitches around family schedules and used more than one intermediary while reviewing its media account.

UK media must resolve to innovate more and find better ways to reach audiences, writes Raymond Snoddy.

Grey revenue is still very much the norm and unless advertisers are willing to seek meaningful change, chances are that the inertia will remain ongoing for years to come.

The final shortlist for Mediatel Media Research Awards has been revealed and features a wide range of businesses that are pushing the limits of media research.

Asmodee UK, game publisher and distributor, has launched its “biggest every marketing campaign” with activations on Absolute Radio, social and an in-person BoardGame Bonanza event.

The UK’s second largest independent media agency has sold to US company Stagwell.

“Stay interviews” could become the norm in 2022 to help retain staff during the Great Resignation and talent crisis, industry leaders have said.

To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.