Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
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New columnist Professor Karen Nelson-Field came out top with her first piece in the attention revolution series while Ray Snoddy took three of the top five spots in most-read opinion pieces.
Live stream shopping should be seen as a selling channel, not just a marketing effort for brands to engage and retain their customer base
Outvertising, UK advertising’s LGBTQ+ advocacy group, has appointed Lord (Guy) Black as its council chairman.
World Media Group members predict the trends that will shape the year ahead.
High-profile investigations into financial conduct, GDPR rulings, surprising moves of big players in our industry, e-commerce and hybrid working all topped our most-read news article list this year.
The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.
Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.
The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London’s new CEO.
Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him