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Mobsta has announced that ex-Unilever VP David Porter will take on an advisory role with the company as a non-executive director.

Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.

Ogury has appointed Simon Porter as global head of trading and agency partnerships.

Consumers increasingly expect brands to show “tangible and meaningful” solutions to the cost-of-living crisis in their marketing, new research has showed.

Q1 2022 data from NABS shows calls relating to mental health jumped by 15% year-over-year.

Google has updated its cookie consent pop-ups in France to include a “reject all” option, with plans to expand to all of Europe this month.

A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Pura, an eco-friendly baby brand, has released its first TV ad via the Sky Zero Footprint Fund.

Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.

The job of the CMO has shifted from largely a creative one to applying data to solve a multitude of challenges.