Adapting creative for different channels on the go will help media agencies better execute campaigns, Johnson & Johnson and VidMob told Mediatel News.
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It is now 367 days until the first match and advertisers should start preparing their campaigns early, agencies and media owners have warned.
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
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Nadine Dorries, the tenth culture secretary in as many years, has said she wants to provide opportunities to get involved in the arts like she experienced back in the 1960s.
ITV2 will host a takeover by the Royal National Institute of Blind people (RNIB) this weekend to promote its Christmas fundraising campaign.
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