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It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?

The first brands to advertise on the new Elizabeth line will be Google, MoneySuperMarket, Reed.co.uk, Sage, and Schweppes.

Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.

Tangas originally joined dentsu ANZ as chief commercial officer before her promotion to ANZ CEO in 2019.

Unilever and Mediacom discuss what media leaders can do in the fight against climate change

Heineken and dentsu x discuss how to make every pound of media spend drive more growth and impact

Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.

Dawkins will lead and continue to grow Bauer Media Group’s audio business, which operates radio brands across eight countries in Europe.

The new advertising solution allows advertisers to turn top-performing videos into ads.

The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.