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Adapting creative for different channels on the go will help media agencies better execute campaigns, Johnson & Johnson and VidMob told Mediatel News.

It is now 367 days until the first match and advertisers should start preparing their campaigns early, agencies and media owners have warned.

Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.

Andrew Marr is leaving as presenter of the BBC’s flagship political TV programme after 16 years to join Global in an exclusive deal.

Week in Media: Whether we work in the industry or not, media has become so influential in our everyday lives that we need more space for media training and education.

Nadine Dorries, the tenth culture secretary in as many years, has said she wants to provide opportunities to get involved in the arts like she experienced back in the 1960s.

ITV2 will host a takeover by the Royal National Institute of Blind people (RNIB) this weekend to promote its Christmas fundraising campaign.

Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.

Disney has taken viewing time and share from Netflix, but both companies are eyeing different content and experience strategies.

Partner content: The pandemic-induced boost in mobile consumption is here to stay, writes iQiyi International’s head of Southeast Asia ad sales