Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms
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Twitter co-founder Jack Dorsey has stepped down as CEO of the company after chief technology officer Parag Agrawal was appointed by the board to replace him.
Jerry Daykin has left his position as EMEA senior media director at GSK for a new media opportunity with “truly global leadership.”
Denise Turner, research & insight director, Newsworks looks at the resilience of retail and how retailers could improve ROI via digital news brands
Snap has created a senior head of retail and ecommerce role and hired an ASOS exec Amber Sayer to fill the position.
As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach
Contextually targeted ads drive more than three times more engagement than IAB standard ads, according to new research.
WhatsApp updated its privacy policy for its European users earlier this week after a record €225m GDPR fine.
The UK’s data-privacy watchdog has set out new standards to prevent the “excessive collection of personal information” by online advertisers and companies.
The TimeTo campaign has launched a new ad featuring real stories from victims set against quiet offices in pandemic times.