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Ecommerce, just like marketing, requires long-term investment to yield the best long-term results.

Anything on the screen is TV, Sir Martin Sorrell told delegates at The Future of TV Advertising Global this week.

Dominic Mills bows out from his weekly column with six of the best from the archives

The Advertising Association’s Media Business Course (MBC) will return in summer 2022 for media talent with four to five years’ experience. 

Adwanted Group has been named one of the biggest players in the French tech ecosystem, a new ranking revealed this week. 

Even though the UK has BARB measurement data and Cflight and Project Origin in the pipeline, we are still behind the US in their campaign measuring abilities, the Future of TV Advertising Global heard today.

Snapchat has expanded its in-app drug education experience called “Heads Up” to the UK today.

Mediatel News’ daily round-up of everything going on in the media industry today.

Being an ‘on demand’ marketer during this pandemic has been challenging – particularly now that we’re being told to work from home again.

Sky and Channel 4 will share live UK coverage of the Formula 1 season finale this Sunday.