More Newsline articles

Radio advertising was shown to drive effectiveness across the board in “landmark” long-term analysis of campaigns.

National and regional news publisher Reach has reported a decline in ad revenue over the last five months.

Apple’s ad business has the potential to become a major player, but advertisers should proceed with caution.

We all need to learn how to operate closer to ‘China Speed’, bringing new ideas to market more quickly, writes VMLY&R Commerce’s CEO

Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.

Nick Manning assesses what’s wrong with a digital landscape and why the advertising industry is hamstrung to fix it.

Diageo’s 6% market share plan is reliant on marketing. Dominic Mills tells why it’s plausible, which is good news for media and creative

Maintaining profit means investing in new models of consumption, writes MediaCom’s strategy director 

A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.

The global travel market lost nearly half its value in 2020 and will take another three years to recover, Zenith’s report explains.