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Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.

When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’

Digital audio revenues increased 500% to £4.2m in Q1 2022 compared to Q1 2021, latest figures show.

With the targeting capabilities available now, a less blunt media strategy can be more effective.

The premium subscription also means listeners can skip up to six tracks per hour.

The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.

There is an intention-action gap when it comes to sustainability, but what can media and brands do to make it easier for consumers to go green?

mSix&Partners, the joint venture between The&Partnership and GroupM, has made two promotions to its senior leadership team.

Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.