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The two companies are working on series of activations that couple DOOH with virtual worlds, aimed at driving incremental reach for advertisers. 

Despite advertisers being in “violent agreement” that Origin should happen, the practical problems of making it reality also came to the fore.

The7stars has appointed Bignell as commercial director as it looks to put more “innovative” trading solutions into place.

There is a place for personalised advertising, but for brands that have done the hard work through their marketing, writes The Programmatic Advisory’s strategy director

Pinterest will offer employees extended paid leave for new parents, pregnancy loss and babies in intensive care amongst other benefits. 

Marketers want to spend more money on TV but are finding it increasingly more difficult to justify it within their companies, the Future of TV Advertising Global conference heard today.

Now more than ever, the thoughtfulness of our presents will be about whether the planet has paid too high a price in its production.

Raymond Snoddy outlines why an appeal to the Supreme Court following Meghan Markle’s privacy victory is vital.

John Lewis will expand its Christmas campaign to encompass in-show, gaming and out-of-home advertising with ITV.

Katie Grosvenor has been chosen to succeed Paul Rowlinson as GroupM’s UK chief customer engagement and growth officer.