Thomas Cook Foreign Exchange is to sponsor the ITV Network programme Fantastic Facts, in a deal valued at £500,000. The new half-hour programme begins a 12 week run this Wednesday. It will be presented by Johnathan Ross and will cover strange but true facts.
Sainsburys Magazine is claiming sales of 334,896 for its launch issue, way above its sales target of 250,000. The monthly store magazine launched in May with a print run of 400,000.Sainsburys Magazine: 071 633 0266
According to BARB viewing figures the ITV coverage of the British Lions first match of their tour of New Zealand (22/5) achieved an audience profile amongst AB males of just over 25% which, when compared to the UK profile of AB males (19.9%) equates to the programme delivering 28% more AB men, proportionally, than the… Continue reading Rugby Coverage Delivers AB Males
Food and drink title Gourmet Reserve finally launches today after 3 previous launch dates were postponed. The first issue of the magazine was originally due to appear in April.Gourmet Reserve: 0582 484991
Sainsburys Magazine is claiming sales of 334,896 for its launch issue, way above its sales target of 250,000. The monthly store magazine launched in May with a print run of 400,000.Sainsburys Magazine: 071 633 0266
According to BARB viewing figures the ITV coverage of the British Lions first match of their tour of New Zealand (22/5) achieved an audience profile amongst AB males of just over 25% which, when compared to the UK profile of AB males (19.9%) equates to the programme delivering 28% more AB men, proportionally, than the… Continue reading Rugby Coverage Delivers AB Males
The first of the BBC’s annual performance reviews, which takes place over the next 3 days, will examine every aspect of the corporation. Director general John Birt will present a formal assessment of the BBC’s programme output, efficiency, effectiveness and accountability. An annual report will be published at the end of July.FINANCE CHIEF REJOINS BBCThe… Continue reading BBC Governors Assess Performance
Advertising expenditure in 1992 totalled £8.76bn, according to the latest AA statistics. At constant 1985 prices this represents a slight fall in real terms from £6bn in 1991 to £5.98bn. Display advertising expenditure faired best, with an increase in real terms of 0.4%, while classified expenditure fell by 3.4%. Television advertising’s market share increased from… Continue reading Adspend Falls Slightly In 1992
Granada is attempting to highlight the promotional opportunities available to clients with the launch of a brochure entitled, ‘Unlocking the Power of Television’.To be mailed to agencies over the next couple of weeks the brochure deals with new opportunities, such as co-productions with advertisers, ready made or commissioned programmes supplied by advertisers and client acquisitions… Continue reading Granada Extends Choice
The Big Issue is to increase its frequency from fortnightly to weekly from June 15. The non-profit making magazine sold by the homeless, launched as a monthly in London in September 1991. It has since spread to other cities including Manchester and Brighton and last August upped its frequency to fortnightly.Guardian designer David Hill is… Continue reading Big Issue Gets Bigger Coverage
