Consumers don’t like ad-tracking because they see someone else telling them what they’re interested in, warns VCCP Media’s Steve Taylor
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Jason Brownlee, founder of advertising effectiveness and brand tracking research firm, Colourtext discusses the relationship between e-commerce brands and broad reach media
Xaxis, GroupM’s media company, has promoted former VP of global operations & platforms, Silvia Sparry to global COO.
Dominic Mills reveals that we’ve been measuring all the wrong things and muses what Bob Dylan fans would make of ‘Media Experience’
Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found.
Denise Turner, insight director at Newsworks, shares the findings of the body’s ‘Come Together’ study
Deborah Sherry, Future’s CCO, talks acquisitions, financials and championing women from all walks of life in magazine imagery
Omar Oakes sums up his first week in the editor’s hot-seat and looks forward to interviewing Quiet Storm CEO Rania Robinson at Future of Diversity
Global bolsters its position as the UK’s largest airport media owner, now reaching 50% of all UK airport audiences
Arts have the power to change the world. Let’s take that responsibility seriously, says Rich Miles, CEO The Diversity Standards Collective
