High-profile investigations into financial conduct, GDPR rulings, surprising moves of big players in our industry, e-commerce and hybrid working all topped our most-read news article list this year.
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The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.
Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.
The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London’s new CEO.
Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him
Will the reporting of Christmas partying during the coronavirus restrictions last year be Johnson’s Watergate moment, asks Raymond Snoddy.
We’ve taken a look at some of the success stories from the past 12 months and looked at how these brands have used their ownership of TV IP to create exciting and effective campaigns.
The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.
Mediatel and Amplified promised a revolution and we hope we have delivered.
Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.