More Newsline articles

With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas

Tom Laranjo, MD of Total Media, looks at recent news and gets to the bottom of the human behaviour behind the headlines

Black Representation in Marketing (BRiM), an alliance formed by a 15-strong steering group of brands and agencies, has today launched its cross-industry framework, supported by the Advertising Association. The BRiM steering group, which has shaped the direction of the initiative, is made up of companies including BrainLabs, Deloitte Digital, Dentsu, Droga5, Facebook, Omnicom Media Group,… Continue reading BRiM launches with framework for fair representation of black people in marketing

The debate over Big vs Small(er) screen distribution fixates on the channel, missing the bigger opportunity for the hyper growth of the film medium, says Mindshare’s head of worldwide, Ollie Joyce

Anomaly’s Lachlan Williams discusses the transformative power of brand thinking and why creative companies hold the key to success

Digital publishing revenues in the UK increased to £165.1 million in Q4 2020, up by 13.1% in comparison to Q4 2019.

Gavin Wilson, chief revenue officer at VIOOH gives 10 reasons to bring digital OOH into the fold of planning, buying and optimising at a single point of purchase via the DSP

Bob Wootton warns P&G of cosying up to the Chinese and discusses two areas of concern for Project Origin

Lindsay Shelton, strategic partnerships manager at A Million Ads, extols the benefits of a new frontier in podcast advertising

Dominic Mills looks at two vaccination ad-spots, an entrepreneur who triumphed in the Den and the deafening silence of ESL team sponsors