In a fascinating debate at the 2017 Connected Consumer Conference we learned what is essentially a magic formula for better advertising – but the ingredients to make it work are not always easy to acquire.
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Smartphones account for 82% of the time people spend visiting health/fitness sites and apps.
It sits at the heart of the IPA’s new agenda, and if you believe the hype it is set to offer a ‘quantum shift’ in capability across many areas of the so-called connected ecosystem. Dr James Carney explains machine learning.
As Alex Mahon is named Channel 4’s new chief executive, Raymond Snoddy examines the reasons behind the choice, and outlines the challenges – old and new – that await her.
Time Inc. UK has promoted Jon Restall to the role of head of agency partnerships, it has been announced.
The IPA’s new president Sarah Golding has an ambitious and tech-focused agenda. Interview by Ellen Hammett.
Williams will be responsible for a trading and investment portfolio that exceeds £1bn of billings a year in the UK on behalf clients that include Mars, Asda, Visa and Belle.
Former Shine Boss Alex Mahon will become the first female CEO in the broadcaster’s 35-year history.
The language used in GroupM’s surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.
As WPP announces that Maxus and MEC are to merge, the7stars’ Jenny Biggam asks if this is really in the interests of clients.