At Mediatel’s 2017 Planning Debate, experts warned that an over-reliance on data and a lack of human interaction was creating a chasm between planners and their audiences.
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Laurence Green, founding partner of 101, says more controls on data will help to end the “Wild West” era of data-driven marketing.
In the short video, hear from Vizeum’s Tia Castagno, Publicis’ Dom Boyd, AMV BBDO’s Craig Mawdsley and Karmarama’s Will Collin.
Ezoic’s chief customer officer, John Cole, explains in depth how new technologies can help monetise audiences – and what he thinks publishers should be doing to fight back.
MEC’s managing director, Sarah Hennessy, said client demands still lead the agency to the unrivalled scale of big players such as Facebook and Google, while concerns over context tend to take a back seat.
Premium publishers may have proved that context and quality of environment amount to increased ROI for advertisers, but the trading mechanics have yet to catch up. By David Pidgeon.
As the Wikipedia founder Jimmy Wales launches a platform to combat fake news, Raymond Snoddy wonders if he can pull it off.
Following the release of the latest AA/Warc adspend report, James McDonald charts an interesting trend in TV over the last decade.
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
Programmatic is becoming a dirty word but the issue is wider than technology, writes Jana Eisenstein as she shares her plans to renew digital media optimism.
