The idea of deliberately creating addiction in social media platforms could – just like it did for the tobacco industry – spell serious trouble.
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The new office in Manchester will be led by DCM’s current business director, Steven Lorenzini, who has been promoted to the newly created role of regional sales director.
Some analysts have suggested that the move is an attempt by Facebook to distance itself from the news business following the Russian fake news scandal.
Sharethrough saw native ad spend through its platform grow 80% year-on-year to $250 million in 2017.
Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
WPP’s Lindsay Pattison, journalists Torin Douglas and Raymond Snoddy, and Thinkbox CEO Lindsey Clay share their hopes for 2018. Recorded at Mediatel’s annual Year Ahead event on January 10.
Fran Cowan and Richard Davidson have both been promoted and Mike Hine, a former CFO at Fortius Group, has joined the team.
Whether it’s sexual harassment or inequalities of pay, women in the media have started a long-overdue earthquake, writes Raymond Snoddy.
Urine for a surprise with a new Ikea ad…
A host of media folk gathered at Sea Containers House on Tuesday evening to celebrate the official UK launch of GroupM’s new media, content and technology agency created from the merger of MEC and Maxus.