49% of Brits are willing to pay more for a brand that supports a cause which is important to them, according to a recent study by MediaCom.
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Prime members will be able to add individual subscriptions for a monthly fee, with channels including Discovery, Eurosport and ITV Hub+ – plus a list of much more obscure channels such as Hopster, Shudder and Heera.
The research, carried out by Mediavest Spark, also shows that one in 10 would be willing to pay more than £1,000 for a robot.
Why are the likes of McDonald’s and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
Full report available at: Mediatel Connected > AV > Radio
The former director of data and industry programmes for the IAB will act as an advisor on issues such as viewability, brand safety and ad fraud.
GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
The idea of factoring in a ‘Trust Quotient’ score when deciding where to place ads has been mooted. Here, Newsworks’ Denise Turner explains how we should approach the concept.
Pattison will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.