Following talks to sell parts of his empire, Raymond Snoddy wonders if the media mogul has launched a complex, three-dimensional chess game, or is simply succumbing to old age.
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The offending ad, which appeared in Glamour magazine earlier this year, was meant to “entice readers to go online and interact with beautiful travel photography, interesting places to visit and new places to stay.”
It was 140. Now it’s 280. That is all.
Data from the Advertising Association shows that investment in the run-up to the festive period has been on a steady upward trajectory for the last seven years.
There is now industry standard proof that television’s reach hasn’t changed in the last 10 years – but, to make the most of it, marketers need to plan across both TV and broadcaster VOD, writes Thinkbox’s Matt Hill.
The feature enables fast, free and secure transactions for people living in the same country.
The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills – and the parallels don’t stop there.
Our connectivity has moved from desktop, to mobile, to wearables and now potentially into our bodies. Jeremy Pounder explores what this might mean for brands and marketers.
The US publisher is also reducing the publication frequency of a number of other titles.
Pattison will oversee WPP’s 50 global client teams and help to deliver on the group’s core strategic priority of ‘horizontality’.