A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.
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BT’s online advertising wing will use Rubicon Project’s exchange to connect advertisers to its ten million users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
According to new research, 34% of UK adults would rather lose a finger than their connection to the Internet, while the same number said they would rather live without heating.
As VCCP Media is named Connected Agency of the Year at the 2017 Connies, CEO Catherine Becker and CSO Marie Oldham explore how connected we really are as an industry.
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
Daglish suggested that the use of automated data when planning where advertising should be bought and placed, and removing human interpretation of data, is damaging the long-term value of brands.
Industry gathered together this week to celebrate the very best of new advertising, tech and commercial opportunities in the connected market at the fourth annual Connies – with RadiumOne winning the Grand Prix.
King, who was previously the performance marketing agency’s managing director, will be responsible for the strategic development and growth of the brand in the UK.
George Osborne’s interesting career change may turn out to be a master stroke for him personally – and provide a stimulus to national newspapers that want to deliver genuinely balanced Brexit coverage, writes Raymond Snoddy.
Crozier will officially depart the broadcaster on 30 June.