As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.
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Between them, the so-called duopoly captured 64% of all the growth in global adspend between 2012 and 2016.
The current travails of the TV market may be many and varied, but are they enough to summon the specters of doom? Of course not, writes Dominic Mills. Plus: why headlines are god.
Helen Rose, head of insight at the7stars, discusses the findings of new research uncovering what the new world of filter bubbles means for brand discovery.
March was a tough month for UK commercial broadcasters, with some hefty declines in revenue across the board.
Full report available at: Mediatel Connected > Online > Traffic Trends
Warc analyst James McDonald dissects the latest AA/Warc adspend report to reveal just how rapidly mobile is growing.
At Mediatel’s 2017 Planning Debate, experts warned that an over-reliance on data and a lack of human interaction was creating a chasm between planners and their audiences.
Laurence Green, founding partner of 101, says more controls on data will help to end the “Wild West” era of data-driven marketing.
In the short video, hear from Vizeum’s Tia Castagno, Publicis’ Dom Boyd, AMV BBDO’s Craig Mawdsley and Karmarama’s Will Collin.
