Ezoic’s chief customer officer, John Cole, explains in depth how new technologies can help monetise audiences – and what he thinks publishers should be doing to fight back.
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The new interactive VoD format will enable advertisers to incorporate the individual names of registered All 4 viewers into the audio of their adverts, taking targeted advertising to a new level.
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.